Richie Wildebrat, a kid at Mac’s school, keeps bragging about his imaginary friend, Blake Superior and how they will win the imaginary friend talent show pageant. Mac wants to beat him so it can end Richie’s bragging, so he asks Bloo to enter the pageant, but Bloo does not want to. Bloo gets the hiccups, which Blake says is ridiculous, so Bloo decides to enter.